Welcome to Related.

a collective of smart, experienced companies that come together to create an amazing and effective experience for your customers.

No matter what service or product you’re selling, interactions with customers aren’t a simple, single transaction. It’s a journey made up of several points of interaction – places where you connect with potential customers. Related helps ensure that the right experiences and needs are met at each point of engagement.

When trying to connect with customers, sometimes you need marketing and branding expertise. Other times you may need a fresh look at product development, help navigating web development or a clear understanding of digital advertising. These are vastly different areas, so it only makes sense to work with experts in each specialty to ensure that customers have a great experience at every point.

That’s what Related provides. We are not a company with different divisions. Related is something new, exciting and unique. We are a collective of smart, experienced companies, each with a particular focus and its own set of strengths. Whichever of the Related companies you begin working with, you can add others as your needs dictate. Together, we create an amazing and effective experience for your customers at every point of interaction. Related makes it possible for you to take your customers on a journey that is memorable, seamless, insightful and ultimately successful.

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The Related Engagement Team

Related is a 45-person team representing four distinct companies. To get started with any of them, contact one of our engagement team members.

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Blair Wieland

President / CEO

Do you want to start something? While anyone else would consider that a threat – for Blair, it's an opportunity. Blair is a serial entrepreneur who is always looking for "what's right, not what's next." First he creates something the market wants, and then makes it something they can't do without. After graduating from the University of Michigan and Notre Dame, Blair's "strategy first" approach to innovation made him a nationally recognized, award-winning product designer. When it comes to digital branding, this proven approach has equally powerful results. If you're ready to make your business a household name, or just want to know why anyone in their right mind would compete in a Triathlon, Blair has the answer.

Blair
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Craig Crook

STRATEGIST & ENGAGEMENT DIRECTOR

Craig’s specialty is disruption. In his mind, nothing is ever finished. “Throughout my career, I’ve been attracted to industries that are undergoing or causing great change,” says Craig. “Staying still is the biggest factor that will undermine your success; you have to be constantly evolving. Through my various experiences, I've gotten an insider look at many large companies, such as GE, Maersk, Berkshire Hathaway, UPS, Nestlé and many nimble startups—giving me the ability to help others make the pivot.” From those experiences and his insatiable curiosity, Craig has developed a penchant for understanding disruptive models and when and where to focus the right tools and systems for change. Spend some time with Craig one on one or in a group, and you'll catch an enthusiasm for your future. Top Four Entrepreneur Strengths: Disruptor, Relationship, Knowledge, and Determination.

Craig
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Tucker Wieland

Engagement Specialist

Tucker has been working in digital advertising for about four years now, which he aptly describes as “practically forever, in internet time.” He now manages the fast growing INTO team, which places tens of thousands of dollars a day in digital ads. When Tucker tackles a project, he likes to move quickly and push forward in focused sprints. He brings a combination of laid-back fun and high-energy strategy – not to mention a dose of innovation and imagination. To feed both, Tucker sets a yearly goal of reading at least one or two National Book Award nominees.

Tucker
Blair

Blair Wieland

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Craig

Craig Crook

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Tucker

Tucker Wieland

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Indy Office
212 W 10th Street
Suite D-445
Indianapolis, IN 46202

Ft Wayne Office
8902 Airport Drive
Suite A
Fort Wayne, IN 46809